XIAOPING MA
XIAOPING MA
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EZbuy

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TIMELINE: 

October 2014 to May 2015

TEAM: 

1 product manager, 2 UX/UI designer, 1 graphic designer, 9 developers and marketing team

ROLE:

UI/Visual designer, UX designer

KEY ACTIVITIES:

Ideation, interface design, prototyping, interaction design

 

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Cost Calculator

I created a cost calculating prototype to help customers get the estimate shipping cost. Customers can pick similar items by selecting categories, then receive the shipping fee base on weight and different shipping methods. For example, buying travel equipment is expensive in Singapore, but you can buy them from China now, and we will ship it to you. After customers calculated shipping fee, they would find it is still so much cheaper than the local store price, leading customers to have a strong desire to shop from our website. Many user interviews have shown, when our customers know purchasing more products won't significantly raise the shipping charge, most of them are willing to buy more products.

Live chat design

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Abandoned cart email

Abandoned cart email alerts customers of a promotion code to bring them back to their shopping cart.

 
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8 months, May 2015